This month I'm thrilled to share some exciting news about Revcast and our journey into the next phase of growth. As we continue to innovate and strengthen our position in the market, I am honored to introduce myself as the new Chief Executive Officer.
Before we get into the details, I want to express my gratitude to Eric Boduch, Revcast's Founder and former CEO, who will remain actively engaged as our Executive Chairman. Under his leadership, Revcast successfully built and launched a truly innovative and revolutionary product. Eric's vision and dedication have set the stage for the remarkable trajectory we're on today.
I couldn’t be more excited to welcome Dustin to take over the helm at Revcast, bringing his exceptional experience in building, leading, and scaling revenue and go-to-market organizations. After founding Revcast through the 24 and Up studio 18 months ago, my role as initial CEO was to bring in the resources and guide the company through the critical product development and launch phase. Now, Revcast is ready for the ‘up’ phase in its journey, and I look forward to seeing Dustin take the company to the next level and working with him and the team to make that happen.
Last year, Eric came to me with a compelling vision: revolutionize revenue planning by answering the fundamental question: “How many sellers do I need to hit my sales goals?” Having led nearly every part of a Revenue organization, this deeply resonated with me.
Companies spend months developing and revising plans before 'locking them in.' From there, GTM teams put the plan on the shelf and settle into a cadence of forecast calls, focusing on pipeline metrics and deal inspection. While this cadence is critical, it overlooks a crucial flaw: assumptions made in the plan will change throughout the year. Issues like extended new hire ramp time, incorrect conversion rate assumptions, and fluctuating turnover rates will happen. Too many companies fly blind to this reality, risking revenue goals and inefficient use of company resources.
Is this because companies don’t understand the reality that planning assumptions change? Or, because they don’t believe the risk is material? No and no. Traditional methods make proactive GTM capacity management nearly impossible. Enter Revcast. Not only does Revcast offer a better, more collaborative approach to creating a revenue plan, but it also provides ongoing, current insights that empower GTM teams to continually manage capacity in order to mitigate revenue risk and to seize revenue opportunity in real-time.